Building brands that connect, engage, and grow.

Brand Strategy · Marketing · Creative Direction WEB DEVELOPMENT · Digital Growth

Gabriela Herrera

I bring strategy, creativity, and execution together.

I’m Gabriela Herrera, a marketing and brand leader with a passion for building meaningful brands and turning ideas into experiences that connect with people.

My work sits at the intersection of brand strategy, creative direction, digital marketing, e-commerce, and storytelling—from shaping a brand’s identity and voice to developing campaigns, growing digital channels, and creating experiences that move people to action.

I believe the strongest marketing doesn’t just sell. It creates connection, builds trust, and gives people a reason to care.

Selected Work

A selection of brands, campaigns, and digital experiences I’ve helped shape, build, and grow. From brand development and e-commerce to campaigns, content, and digital strategy, each project brings together creative thinking and strategic execution to solve a different business challenge.

INITIA REAL ESTATE

MARKETING AND CREATIVE DIRECTION

URBAN BARN

ART DIRECTION

ARTICLE

BRANDING & GRAPHIC DESIGN

Let’s create something meaningful.

Whether you’re building a brand, launching something new, looking for a fresh perspective, or ready to take your marketing to the next level, I’d love to hear what you’re working on.