Spring & Summer Campaign 2019

ART DIRECTION

Provided Creative Direction to introduce new lifestyle concepts to generate engaging content and elevate the Urban Barn brand. Created and presented creative briefs to outline strategy. Working on a fast paced environment and managing multiple projects at once.

CREATIVE STRATEGY

The creative strategy used when storytelling, revolved around visuals that awaken a feeling of being connected to home. Some of the themes that we focused on were celebrating special moments, relaxing Sunday afternoons, and sharing our homes with family and friends. Urban Barn products are created to inspire their customers lives by adding everything a home needs to create beautiful and comfortable spaces for everyday living, no matter what your design style, Urban Barn has a unique treasure for everyone and all at great value and quality. To communicate our creative concept visually, we worked on furniture pairings to create beautiful interior design looks that are relevant and fresh in today’s interior design marketplace. We created a tapestry of designs from Farm House, Modern, Industrial, Rustic, Mid Century Modern and Boho. Authentic talent was introduced to the brand to allow customers to engage with the creative spaces and visualize a harmonious home lifestyle. Furniture collections were presented in attractive architectural settings to add depth and texture to our visual pallets. In addition, each look was strategically created to include a living room, dining room, bedroom, and outdoor living to provide customers with a full experience of inspiring spaces. The results were very successful and the new content truly elevated the Urban Barn brand to a higher level.

DESIGN

• PHOTOSHOOTS
  Leading, planning and execution of photoshoots from creative concept development to logistics. Including location scouting, team management and talent.
• LOOKBOOKS
  Lookbook layout design for Spring and Summer campaigns. Worked closely with buyers to create successful furniture pairings to achieve marketing goals.
• DIGITAL CAMPAIGNS
  Provided Art Direction for digital campaigns including newsletters, website, social media, Google Adwords, Video and Photoshoots. Leading a creative team.