ART DIRECTION

Provided Creative Direction to introduce new lifestyle concepts to generate engaging content and elevate the Urban Barn brand. Created and presented creative briefs to outline strategy. Working on a fast paced environment and managing multiple projects at once.

CREATIVE STRATEGY

The creative strategy used when storytelling, revolved around visuals that awaken a feeling of being connected to home. Lifestyle concepts included, celebrating special moments, relaxing Sunday afternoons, and sharing your homes with family and friends.

The goal was to inspire customers to create beautiful and comfortable spaces for everyday living. To communicate creative concepts visually, I worked on furniture pairings to create beautiful interior design looks that are relevant and fresh in today’s interior design marketplace. Creating a tapestry of designs from Farm House, Modern, Industrial, Rustic, Mid Century Modern and Boho.

Authentic talent was introduced to the brand to allow customers to engage with the creative spaces and visualize a harmonious home lifestyle. Furniture collections were presented in attractive architectural settings to add depth and texture to our visual pallets. In addition, each look was strategically created to include a living room, dining room, bedroom, and outdoor living to provide customers with a full home experience of inspiring spaces.

The results were very successful and the new content truly elevated the Urban Barn brand to a higher level.

DESIGN

• • PHOTOSHOOTS
    Leading, planning and execution of photoshoots from creative concept development to logistics. Including location scouting, managing teams, photographer and talent.
  • LOOKBOOKS
    Lookbook layout design for Spring and Summer campaigns. Worked closely with buyers to create successful furniture pairings to achieve marketing goals.
  • DIGITAL CAMPAIGNS
    Provided Art Direction for digital campaigns including newsletters, website, social media, Google Adwords, Video and Photoshoots. Leading a creative team.