COMPANY: URBAN BARN
POSITION: ART DIRECTOR
DATE: SEPT 2018 – APR 2019
WEBSITE: www.urbanbarn.com
HOME IS YOU, AND THE ONES YOU LOVE
OBJECTIVE: To create engaging lifestyle content to populate all marketing channels including digital and in-store. Content strategy included product focus, product launches, special events and promotions.
CREATIVE STRATEGY:
The creative strategy used when storytelling, revolved around visuals that awaken a feeling of being connected to home. Lifestyle concepts included, celebrating special moments, relaxing Sunday afternoons, and sharing your homes with family and friends. The goal was to inspire customers to create beautiful and comfortable spaces for everyday living. We worked on furniture pairings to create beautiful interior design styles that are relevant and fresh in today’s interior design marketplace. Creating a tapestry of designs from Farm House, Modern, Industrial, Rustic, Mid Century Modern and Boho.
A big win was the introduction of talent with the goal to evoke emotion and engage customers with beautiful interior design spaces, allowing them to visualize a harmonious home lifestyle with Urban Barn products. Furniture collections were presented in attractive architectural spaces to add depth and texture to each collection. In addition, each look was strategically created to include a living room, dining room, bedroom, and outdoor living to provide customers with a full home experience of a specific interior design style and maximize sales. The results were successful and the new content truly elevated the Urban Barn brand to a higher level.
PRODUCT FOCUS: Quality, functionality, value, custom made, Canadian company.
LOCATION: Lifestyle photography and video in North Vancouver, B.C.
WORK: Art Direction, Content Strategy, Planning, Logistics, Talent Management, Location Scouting, Team Leader, Art Work Production. Collaborated with key Stakeholders, Creative Team, Photographer and Videographer.
DELIVERABLES: Digital and print Lookbooks, Web Content, Social Media Content, Marketing Campaigns and Signage.
INDOOR – OUTDOOR LIVING
ART DIRECTION
Provided Creative Direction to introduce new lifestyle concepts and generated engaging lifestyle content to elevate the Urban Barn brand. Created and presented creative briefs to outline strategy. Working on a fast paced environment and managed multiple projects simultaneously.
CREATIVE STRATEGY
The creative strategy used when storytelling, revolved around visuals that awaken a feeling of being connected to home. Lifestyle concepts included, celebrating special moments, relaxing Sunday afternoons, and sharing your homes with family and friends. The goal was to inspire customers to create beautiful and comfortable spaces for everyday living. We worked on furniture pairings to create beautiful interior design styles that are relevant and fresh in today’s interior design marketplace. Creating a tapestry of designs from Farm House, Modern, Industrial, Rustic, Mid Century Modern and Boho.
A big win was the introduction of talent with the goal to evoke emotion and engage customers with beautiful interior design spaces, allowing them to visualize a harmonious home lifestyle with Urban Barn products. Furniture collections were presented in attractive architectural spaces to add depth and texture to each collection. In addition, each look was strategically created to include a living room, dining room, bedroom, and outdoor living to provide customers with a full home experience of a specific interior design style and maximize sales. The results were successful and the new content truly elevated the Urban Barn brand to a higher level.
PHOTOSHOOTS
Leading, planning and execution of photoshoots from creative concept development to logistics. Including location scouting, managing teams, photographer and talent.
LOOKBOOKS
Lookbook layout design for Spring and Summer campaigns. Art Direction, production and printing management.
DIGITAL CAMPAIGNS
Provided Art Direction for digital campaigns including newsletters, website, social media, Google Adwords, Video and Photoshoots. Leading a creative team.
