COMPANY: URBAN BARN
POSITION: ART DIRECTOR
DATE: SEPT 2018 – APR 2019
WEBSITE: www.urbanbarn.com

Successfully created engaging lifestyle content to elevate the brand.

  • Spring & Summer Marketing Campaigns 2019.

  • Photoshoots, Lookbooks, Digital Marketing Campaigns and Printed Collateral.

    Provided Art Direction and creative concepts to generate engaging content for all digital marketing campaigns. Including lookbooks, video, website, social media, signage, newsletters and marketing materials. Leading, planning, and execution of photoshoots from creative concepts to logistics. Including location scouting, talent and team management.

Lifestyle Content

Summer Campaign – Indoor/Outdoor living

Generated successful and inspiring lifestyle content to populate omni-channel marketing campaigns.
Including: Lookbooks, video, website, social media, newsletter and promotional materials. From ideation, to design and production.

View Lookbook on company website

Lifestyle Content

Spring Campaign – Home is you, and the ones you love

Generated successful and inspiring lifestyle content to populate omni-channel marketing campaigns.
Including: Lookbooks, video, website, social media, newsletter and promotional materials. From ideation, to design and production.

View Lookbook on company website

The Work

ART DIRECTION

Provided Creative Direction to introduce new lifestyle concepts to generate engaging content and elevate the Urban Barn brand. Created and presented creative briefs to outline strategy. Working on a fast paced environment and managing multiple projects at once.

CREATIVE STRATEGY

The creative strategy used when storytelling, revolved around visuals that awaken a feeling of being connected to home. Lifestyle concepts included, celebrating special moments, relaxing Sunday afternoons, and sharing your homes with family and friends.

The goal was to inspire customers to create beautiful and comfortable spaces for everyday living. To communicate creative concepts visually, I worked on furniture pairings to create beautiful interior design looks that are relevant and fresh in today’s interior design marketplace. Creating a tapestry of designs from Farm House, Modern, Industrial, Rustic, Mid Century Modern and Boho.

Authentic talent was introduced to the brand to allow customers to engage with the creative spaces and visualize a harmonious home lifestyle. Furniture collections were presented in attractive architectural settings to add depth and texture to our visual pallets. In addition, each look was strategically created to include a living room, dining room, bedroom, and outdoor living to provide customers with a full home experience of inspiring spaces.

The results were very successful and the new content truly elevated the Urban Barn brand to a higher level.

DESIGN
    • PHOTOSHOOTS
      Leading, planning and execution of photoshoots from creative concept development to logistics. Including location scouting, managing teams, photographer and talent.
    • LOOKBOOKS
      Lookbook layout design for Spring and Summer campaigns. Worked closely with buyers to create successful furniture pairings to achieve marketing goals.
    • DIGITAL CAMPAIGNS
      Provided Art Direction for digital campaigns including newsletters, website, social media, Google Adwords, Video and Photoshoots. Leading a creative team.

 

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