Rebranding Article.
Bringing the Contemporary
Mid-Century brand to life!

COMPANY: ARTICLE

POSITION: SENIOR GRAPHIC DESIGNER

DATE: NOV 2015 – JAN 2017

WEBSITE: www.article.com

Conceptualized and created compelling brand concepts during re-branding the company from Bryght to Article. Including logo design, collateral materials, lookbooks, website look and feel updates, packaging, product labels, signage and marketing initiatives. Maintained brand standards throughout visual collateral and marketing campaigns. Created branding presentations and Media Kits.

branding
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Lifestyle

Lifestyle Content – Rebranding Campaign.

The Work

    • BRANDING: Responsible for the visualization and production of rebranding the company from Bryght to Article. Including logo design, collateral materials, website look and feel, packaging, product labels, signage, and marketing initiatives. Maintained standards and continuity throughout visual collateral.

 

    • LOOKBOOKS: Layout design for various campaigns. Collaborated closely with Creative Director to create successful design concepts.

 

    • SIGNAGE: Managed the design and production of 20 signage projects, from decals to exterior and interior fascia signage. Materials included canvas printing, wood, and brushed aluminum. Managed various vendors to meet deadlines and budgets.

 

    • PHOTOSHOOTS: Location scouting, art direction and styling.

 

    • DIGITAL MARKETING: Collaborated closely with Marketing Director to design marketing collateral for new initiatives, such as google creative network, social media, email newsletters and marketing campaigns.

 

    • PHOTOGRAPHY: Photography processing.
    • WEBSITE: Designed home pages and sales promotions. Provided CSS styles and created a number of CTA buttons to improve user experience.

 

    • PRODUCT LABELS: Designed and created label systems for products to improve brand experience. Including print labels, brushed metal and leather materials.

 

production