BRANDING DEVELOPMENT

Responsible for the visualization and production of rebranding the company from Bryght to Article. Including logo design, collateral materials, website look and feel, packaging, product labels, signage, and marketing initiatives. Maintained standards and continuity throughout visual collateral. 

CREATIVE STRATEGY

The creative strategy was to provide inspiring content to the millennium market to discover and engage with the Article brand. The design concept was based on simplicity, minimalism and functionality. Including a colourful and fun personality with a refreshing touch of nature. Presenting furniture collections in dreamy architectural spaces.

DESIGN

• LOOKBOOKS: Layout design for various campaigns. Worked closely with Creative Director to create successful design concepts.
• SIGNAGE: Managed the production and design of 20 signage projects, from decals to exterior and interior fascia signage. Materials included canvas printing, wood, and brushed aluminum. Managed vendors to meet deadlines and budgets.
• PHOTOSHOOTS: Location scouting, art direction and styling.
• DIGITAL MARKETING: Worked closely with Marketing Director to design marketing collateral for new initiatives, google creative network, social media, email newsletters and marketing campaigns.
• PHOTOGRAPHY: Photography processing.
• WEBSITE: Designed home pages and sales promotions. Provided CSS styles and created a number of CTA buttons to improve user experience.
• PRODUCT LABELS: Designed and created label systems for products to improve brand experience. Including print labels, brushed metal and leather materials.