COMPANY: ARTICLE
POSITION: SENIOR GRAPHIC DESIGNER
DATE: NOV 2015 – JAN 2017
WEBSITE: www.article.com
Rebranding Article.
Bringing the Contemporary Mid-Century brand to life!
Conceptualized and created compelling brand concepts during re-branding the company from Bryght to Article. Including logo design, collateral materials, lookbooks, website look and feel updates, packaging, product labels, signage and marketing initiatives. Maintained brand standards throughout visual collateral and marketing campaigns. Created branding presentations and Media Kits.
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Managed projects and external vendors to effectively meet deadlines and budgets.
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Managed location scouting for photoshoots, finding high-end properties to create engaging and inspiring lifestyle content. Liaison with Realtors and managed contracts, budgets, and schedules.
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Worked closely with stakeholders and teams to meet deadlines and objectives.
Lifestyle Content & Lookbook
Rebranding Campaign
Digital Lookbook Content
Find the unexpected Campaign
The work
BRANDING
Responsible for the visualization and production of rebranding the company from Bryght to Article. Including logo design, collateral materials, website look and feel, packaging, product labels, signage, and marketing initiatives. Maintained standards and continuity throughout visual collateral.
DESIGN
- LOOKBOOKS: Layout design for various campaigns. Worked closely with Creative Director to create successful design concepts.
- SIGNAGE: Managed the production and design of 20 signage projects, from decals to exterior and interior fascia signage. Materials included canvas printing, wood, and brushed aluminum. Managed vendors to meet deadlines and budgets.
- PHOTOSHOOTS: Location scouting, art direction and styling.
- DIGITAL MARKETING: Worked closely with Marketing Director to design marketing collateral for new initiatives, google creative network, social media, email newsletters and marketing campaigns.
- PHOTOGRAPHY: Photography processing.
- WEBSITE: Designed home pages and sales promotions. Provided CSS styles and created a number of CTA buttons to improve user experience.
- PRODUCT LABELS: Designed and created label systems for products to improve brand experience. Including print labels, brushed metal and leather materials.
