WORKSHOP

Create your own
online store.

The workshop

Intensive E-commerce Workshop – 8 weeks.

Bring your entrepreneurial spirit to this exciting hands-on workshop!

Learn how to create your online Shopify store with Creative Director Gabriela Herrera.

The class will meet once per week and students will have real-life project assignments to complete.

At the end of the workshop, you will have a functional online store and will be ready to launch your business!

Students will receive individualized attention with our small classes – 4 to 6 students per class.

Remote learning is available via Zoom for your convenience.

Curriculum:

LESSON 1 – INTRODUCTION (2hrs)
  • Meet the class.
  • Introduction to e-commerce.
  • Introduction to online store best practise.
  • Weekly Assignment.

LESSON 2 – BUSINESS PLAN & BRAND IDENTITY (2hrs)
  • Create a Business Plan.
  • Branding for your store.
  • Weekly Assignment.

LESSON 3 – CHOOSING PRODUCT TO SELL (2hrs)
  • Where to find commerce trends.
  • Creating your own product.
  • Best print on demand services. (From textiles to apparel)
  • Learn about drop-shipping and inventory.
  • Where to find wholesale products that are not on Amazon.
  • Weekly Assignment.

LESSON 4 – DESIGN YOUR ONLINE STORE (6hrs – 2 classes)
  • Shopify store set up.
    (Including currency, checkout, payments, shipping, taxes, coupons and legal pages).
  • Select a Shopify Theme and learn how to customize it.
    (Including look and feel, navigation, colours and typography).
  • Learn how to design engaging home pages, and effective product pages.
  • Learn easy product photography techniques and best practise for image sizes.
  • Learn how to set up checkout  pages.
  • Connect your domain and optimize your SEO.
  • Weekly Assignments.

LESSON 5 – SHIPPING & PACKAGING (2hrs)
  • Managing and fulfilling your orders.
  • Branded packaging and product labels.
  • Weekly Assignment.

LESSON 6 – MARKETING YOUR ONLINE STORE (2hrs)
  • Launching your store.
  • Multichannel sales with Facebook and Instagram.
  • Email marketing and retargeting.
  • Advertising and influencers.
  • Weekly Assignment.

LESSON 7 – PRESENTING YOUR FINAL PROJECT (2.5hrs)
  • Presenting your project to the class and instructor for final feedback.
  • Workshop Graduation.

Workshop Registration & Fees

Group A – Saturdays
8 Weeks Intensive E-commerce Workshop
  • Date: Every Saturday
  • Time: 10:00AM to 12:00PM
  • Starts: May 7, 2022
  • Ends: June 25, 2022
  • Location: Zoom Conference Call
  • You will need: Computer and internet
Workshop Fee $540
Group B – Wednesdays
8 Weeks Intensive E-commerce Workshop
  • Date: every Wednesday
  • Time: 6:00PM to 8:00PM
  • Starts: May 11, 2022
  • Ends: June 29. 2022
  • Location: Zoom Conference Call
  • You will need: Computer and internet 
Workshop Fee $540
Registration

To register for the workshop
please email Gabriela at: gabrielaherreradesign@gmail.com

Please indicate if you would like to be on
Group A – Saturday mornings or Group B – Wednesday evenings.

We only take Fees & Payments once registration has been accepted.

“I look forward to getting you started on your next business venture!”
GABRIELA HERRERA
Creative Director

Do you have a product to offer?
Start your online store today!
Learn how to do it yourself with our workshop series or give us a call and we can do it for you!

The Workshops

For more information about the Workshops, please feel free to contatc us
E-Commerce Workshop (Available now)
Branding Workshop (Coming soon)
Social Media Workshop (Coming soon)
Lifestyle Photography Workshop (Coming soon)
Seasonal Marketing Campaign Workshop (Coming soon)
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