Gabriela Herrera

Gabriela Herrera is a Creative Director with over 15 years of  experience. She comes from design and technology with a love of high-end design and beautiful images. Her work spans: branding, experiences, campaigns, e-commerce, social media, online advertising, photography, signage, and applications.

 

Recently, Gabriela provided Art Direction to Urban Barn, introducing lifestyle concept to bring the brand to live. Previous to that she worked at Article, where she was responsible for the visualization and production of rebranding the company from Bryght to Article. In 2012 she worked at Image Engine Design developing their website, marketing campaigns and brand identity.

 

Gabriela started her career in Victoria, BC working for Aviawest Resorts, where she created and managed a number of websites, print collateral and marketing campaigns.


During her career Gabriela has worked with some great brands, in sectors ranging from real estate, resort development, furniture, fashion and film. Her passion for home decor and interior design led her to found Abundance Creative, bringing the essence of nature into home decor with beautiful contemporary wall art. 

“I am enthusiastic about every new project and a quick innovative thinker, providing resourceful ideas an effective action plans. I have extended experience maintaining brand identities ensuring a consistent look and feel among all marketing initiatives”.

Testimonials

“When we needed to represent our work and our company to our clients in a more professional manner than we had been doing previously, we looked to Gabriela’s creativity to convey our brand. Her ideas transformed into designs that truly represented who we were and what we were doing. Gabriela has a passion for what she does and it’s reflected in her work.”

Peter Muyzers
Chief Operating Officer, Image Engine.

“Gabriela has completed a huge range of work for us at Image Engine as an internal Multimedia, Web & Graphic Designer – and she has always been a pleasure to work with – even when the deadlines and curve balls have been coming fast and furious! From updating and maintaining our company’s website, to CINEFEX ads, to t-shirts, she’s done it all!”

Shawn Walsh
Visual Effects Executive Producer, Image Engine

“It’s been wonderful working with Gabriela for the last few years. She has helped designing our marketing brochures. She not only is great with the creative aspect but also very easy to work with. She takes feedback well and is efficient at what she does. We would definitely use her again and recommend her to other busi- ness associates.”

Jennifer Chen
Chief Operating Officer Orca Realty Inc

“Gabriela worked with us over several months and she is a very pleasant person to work with. She took interest in her work and produced very interesting and appropriate materials for our online strategy at that time. She also worked on photo shoots which she helped coordinate and style. Given the right opportunity, we would consider having her back for contract work.”

Cesar Gomes
Torre & Tagus

“Gabriella designed our logo and nailed it. She created a beautiful and highly functional website for us and demonstrated her natural talent for compelling graphic design. The branding she created was a foundation for growth. It was always a pleasure to work on projects with Gabriella. She really cares, listens well and that produced exceptional results for us.”

Jim Pearson
CEO, Aviawest Resorts

“We had the pleasure of working with Gabriella for a few months this year on marketing and re-branding our website and social media for our leather baby and toddler moccasin company. She helped us with social media design concepts for campaigns (Facebook, Instagram and Pintrest), as well as with the change of design on our website. Gabriella has years of experience in marketing and re-branding and it definitely showed, as our sales increased once implementing the changes Gabriella suggested. We have taken all the advice that Gabriella has given us, and have continued to make those changes to help grow our company, and they continue to work. We would definitely recommend Gabriella for any company who is looking for someone to help with marketing, social media and re-branding.”

Kim Smith-Tang
Owner - Mias Moccs
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